Brand & Creative Services Manager | HackerRank

  • Transformed conceptual ideas into proof of concepts, effectively presenting and aligning visions across cross-functional teams.

  • Interpreted and executed creative briefs into , on-brand visual expressions that elevate brand identity and storytelling.

  • Designed and produced original, high-impact graphics for campaigns, executive presentations, digital media, social platforms, events, marketing websites, and all branded collateral.

  • Collaborated with marketing teams and cross-functional leaders to drive innovative, high-quality design solutions across all design and content production needs.

  • Led partnerships with external creative agencies, video production firms, and advertising teams to execute best-in-class visual storytelling and brand messaging.

  • Conducted competitive analysis, evaluating HackerRank’s creative presence against industry benchmarks to position the brand as a market leader.

  • Evolved and refined HackerRank’s branding strategy, elevating its visual identity, narrative, and engagement tactics to maximize conversions, increase traffic, and establish a distinctive, memorable brand presence.

  • Developed and evolved HackerRank branding to strategically up-level our look, feel and story to maximize conversations, drive traffic, and develop a signature brand.

DECEMBER 2020 - JANUARY 2025

Branding & Creative Manager | AlertTrace by VOS Systems

  • Developed and maintained comprehensive brand guidelines, ensuring a unified visual identity, messaging, and brand consistency across all channels.

  • Led the strategic conceptualization and design of high-impact marketing assets, including digital and print collateral, web elements, social media graphics, executive presentations, and event materials to enhance brand presence.

  • Directed the creative process end-to-end, from ideation to execution, ensuring every project aligns with brand strategy, business objectives, and high design standards.

  • Provided expert hands-on design execution while also leading and managing contract designers, scaling resources based on project needs.

  • Served as the organization’s brand champion, driving brand innovation, consistency, and alignment while inspiring cross-functional teams to maintain a strong, cohesive brand identity.

JULY 2020 - MARCH 2021

Associate Director of Brand Design/Design Team Lead | Feathr

  • Redesigned and continuously optimized the company’s website, implementing strategic, high-converting design solutions to maximize engagement, improve user experience, and drive web traffic growth.

  • Developed and established a cohesive brand identity, creating design guidelines and creative assets that ensure brand consistency and industry-leading visual storytelling.

  • Executed brand-aligned strategies that not only delivered immediate business impact but also strengthened long-term brand equity and market positioning.

  • Managed and streamlined HubSpot operations, overseeing external development teams and freelancers to ensure seamless execution of marketing initiatives and website enhancements.

  • Led creative strategy and execution across all departments, ensuring that design solutions align with business objectives and industry best practices.

  • Transformed organizational workflows, improving efficiency and collaboration by implementing a structured file management system, creating a centralized asset library, and introducing standardized file naming conventions.

MAY 2019 - AUGUST 2020

  • Expanded and strengthened brand presence by developing comprehensive guidelines and templates, ensuring consistent and high-quality execution across video, web, and design teams, as well as internal departments.

  • Led the recruitment, management, and performance oversight of a team of 6+ outsourced designers for over 3 years, ensuring top-tier creative output and brand alignment.

  • Owned the end-to-end creative strategy and execution for cross-departmental projects, delivering high-impact design solutions that support key business objectives.

  • Directed website strategy and management, continuously refining design, content, and functionality based on industry best practices to enhance user experience and engagement.

  • Developed and executed design strategies for all social media platforms, ensuring a cohesive, visually compelling digital presence that drives audience engagement.

  • Facilitated cross-functional collaborations, working with print vendors for marketing and HR collateral, partnering with the product team to create engaging visuals for feature launches, and supporting the events team with branded promotional materials and sales assets.

JUNE 2014 - MARCH 2019

Design Team Lead | SharpSpring

Art Director | Proforma Premier Branding Agency

  • Collaborated directly with clients to craft innovative branding concepts and deliver tailored creative solutions across branding, advertising, print, and digital platforms.

  • Directed the strategic vision and artistic execution of advertisements, print collateral, and web materials, ensuring alignment with client objectives and brand identity.

  • Successfully managed multiple concurrent projects from initial concept through to final execution, ensuring seamless delivery and high-quality outcomes.

  • Led production processes and maintained strong relationships with print vendors to ensure efficient and timely project completion.

  • Supervised and mentored a team of 3+ interns, providing guidance in creative direction, task delegation, and comprehensive project management.

MAY 2013 - JUNE 2014